5 Trends that will RE-DEFINE our FUTURE
1.
TELECOM Revolution has increased multi-fold the
SPEED of CHANGE in the last 10 years -Industries which cannot keep up will be wiped out.
Lets take the example of
2 industries
a.
400 year old print
industry is under threat
While players like
google are making all books and information electronic, e-ink like amazon
kindle are making print redundant. And guess what happens next – while
companies like Amazon gain, others such as HP (whose significant business is
printing) – get into trouble.
b.
50 year old TV industry
is being re-structured.
10 years ago could you
have imagined have a cricket series played by India – only to be watched on TV.
The IPL last year in South Africa was a defining moment for India. Not just
that, you could also watch it on you-tube.
Traditional industries
such at TV are being rewritten by IPTV and mobile -this is being followed by a major
budget and an Advertisement Shift from TV to the Internet media.
2.
10 years ago Computing and Communications were
separate industries. With the advent of
smart phones and tablet computers, there is an everlasting marriage of
Computing and communications. As processing power has increased, the next 10
years will involve significant innovations in Data and Tablet led Applications.
Large companies such as
HP have had to suddenly shift gears and focus from Hardware to software and
applications. Several industries such as healthcare, education, logistics will
go through immense transformation in the next 10 years.
3.
If extreme growth happens in one industry, it
will open up opportunities in diverse areas
o When mobile industry grew from … 2 million to
700 million in last 10 years – a lot of other industries were impacted.
10 years ago, we could not do – what we did last year.
We helped a large
infrastructure company with assets in 20 states track real time information of
filling and utilization of oil using end-users own mobile phones. These
end-users were diesel fillers and vehicle drivers. In an industry which spends
over 10,000 crores on diesel annually by tracking real time information we were
able to provide savings of 20%. This happened in a matter of few months and
generated 100s of crores of free cash flow.
This happens by diesel
filler owning a basic cell-phone and sending real-time data input via
sms– Could you have dreamt of
this 10 years ago?
My point is that extreme
growth in mobile phones has opened 100s of untapped new opportunities in other
industries.
4.
Personalization has never been so important: Unlike computers or the fixed line phones –
mobiles have become personalized devices. Identity and personalization will
drive growth in the next 10 years – Initiatives such as UID, Microfinance,
healthcare, tele education will change the way we work.
5.
Innovation is not always about inventing a
new technology – it can be putting together old technologies
a. What major global event happened on May 2 this
year?
o When Osama Bin Laden was killed by America the
first to break the news was not TOI, NDTV or CNN – it was Twitter!!
The point I want to make
is --World’s best Media and News companies were not able to compete with the
speed and powerof Social Media such as Twitter.
o Twitter did not have any new Technology – its
innovation is in usability
b. Can you think of the phone you had in 2006?
o The arrival of iPhone in 2007
brought in new era which set off the smart phone and touch phone revolution
o iPhone had innovation in usability – it did not
have any new Technology
– next 10 years will be
about Application of Technology and not inventing core technology.
And finally as individuals, we are still learning to use this
effectively
While we keep buying the
new gadgets – we are unable to keep up with managing them.
Peter Drucker says best
productivity is achieved in un-interrupted work spans of 90 minutes.
How many of us are able to go 90 minutes without
looking at your phone?
In our blind love for technology, we
become addicted and cannot see the point where we start to lose productivity
Actually real facts you've written Mr. Ankur.
ReplyDeleteChange in the revolution is the core of any new and better start.
Telecom revolution is a live example of this change. it is not only me who is saying all this actually yesterday while sitting in the hospital near to my grand-ma, i was traversing through news channel on the television and suddenly i noticed that some MLA's of opposition party were debating on the rise in the electricity prices by Shiela Govt.
One of the spoke person said when revolution can happen in telecom and a call of Rs. 32 can turned to only 0.30 paisa than why can't this same thing can go up with electricity.
In a nut-shell i am trying to say that revolution is the key to change and telecom is the best example to look at if some one is really keen to see revolution.
Ankur Sir you've witten so well in your terms.